Staff Directory
Academic Qualifications
- PhD in Halal Products Management - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
- Master of Science in Food Technology - Masters Degree, Universiti Sains Malaysia (USM)
- Bachelor of Technology (Food) - Bachelor Degree, Universiti Sains Malaysia (USM)
Anis Najiha Bt. Ahmad (Dr.)
Assistant Professor
IIUM Gombak Campus
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
Other's position:
Head, International Institute for Halal Research and Training
anisnajiha@iium.edu.my
5666
Expert Profile
Anis Najiha Ahmad is currently an Assistant Professor at the International Institute of Halal Research and Training (INHART), IIUM. She graduated from Universiti Sains Malaysia with a B.Sc. in Food Technology (Hons) in 2008 and an M.Sc. in Food Technology in 2012. Her master's thesis, "Development of chromatography methods for the determination of ethanol halal limits in selected foods and drinks," focused on the development of routine methods for ethanol quantification and the determination of alcohol limits in halal certification. During her doctoral studies, she decided to go the opposite direction, from hard-analytical detection to a soft management approach—addressing challenges to ensure the halal and wholesome state of food production. Her PhD thesis focuses on the development of an instrument that assesses the enablers that lead to the effectiveness of halal food management systems in SMEs. Her current work focuses on a broad range of topics in the fields of halal food quality and safety management, halal consumer behaviour, whistle-blowing, and core competencies in the halal industry. She has published multiple journal articles, several book chapters and presented her research outputs at various conferences. She is actively involved as an editorial member and has served as a reviewer for various peer reviewed journals. She is one of the certified Professional Junior Trainers for Atlas.ti, one of the well-known computer-assisted qualitative data analysis software (CAQDAS).
Area of Specialisation
- Agricultural ~ Agricultural Science And Technology ~ Food Sciences and Nutrition ~ Food Analysis - food technology
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Halal Food Marketing - halal
Teaching Responsibilities
| FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 |
| FINAL YEAR PROJECT II | 2025/2026 2024/2025 2022/2023 |
| HALAL INDUSTRY ECOSYSTEM | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| HALAL LOGISTICS | 2025/2026 |
| HALAL LOGISTICS AND SERVICES | 2025/2026 2024/2025 2023/2024 2022/2023 |
| INDUSTRIAL TRAINING | 2024/2025 2023/2024 2022/2023 |
| RESEARCH METHODOLOGY | 2020/2021 2019/2020 |
| RESEARCH METHODOLOGY for HALAL STUDIES | 2024/2025 |
| RESEARCH METHODOLOGY (QUALITATIVE) | 2020/2021 2019/2020 |
| RESEARCH METHODOLOGY (QUANTITATIVE) | 2020/2021 |
| RESEARCH METHODOLOGY FOR HALAL STUDIES | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| STRATEGIC MANAGEMENT IN HALAL INDUSTRY | 2024/2025 |
Supervision
|
Halalan-Toyyiban Concept As Religious-Based Digital Intervention Tool To Improve Nutritional Knowledge, Attitude And Dietary Practices Among Iium Students.
Ph.D
Completed
2025
Main Supervisor
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Investigating Factors Influencing Intention To Purchase Halal Food Products Among Iranian Muslim Consumers In Malaysia.
Ph.D
Completed
2024
Main Supervisor
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Developing And Validating Halal Compliance Rating As A Performance Appraisal Tool For Halal-Certified Restaurants In Malaysia.
Ph.D
Completed
2024
Main Supervisor
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Crisis Management Framework In The Halal Industry From An Islamic Perspective.
Ph.D
In Progress
Main Supervisor
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Exploring The Relationship Between Entrepreneurial Motivations And Entrepreneurial Ecosystem Of Pondokstay Performance.
Ph.D
In Progress
Co-supervisor
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Exploring Halal Food Selection Behaviour Among Malaysian Muslim Tourists In Japan Using Tiktok As Information Seeking.
Ph.D
In Progress
Co-supervisor
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Exploring The Dynamics Of Halal Food Consumption In Australia: Insights Into Consumer Behavior And Market Challenges.
Ph.D
In Progress
Co-supervisor
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A New Model Of Islamic Lean Six Sigma In Enchancing Efficiency In Global Halal Supply Chain.
Ph.D
In Progress
Co-supervisor
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Determinants Of Halal Executive Competency In Halal Food Manufacturing Companies.
Master
Completed
2025
Main Supervisor
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Developing Core Competencies Index For Halal Executive In Malaysian Food Company.
Master
Completed
2025
Main Supervisor
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Factors Influencing The Online Purchase Intention Of Shariah-Compliant Apparel Among Muslim Generation Z In Malaysia.
Master
Completed
2025
Main Supervisor
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Measuring The Service Quality Of Polytechnic Malaysia In Providing Halal Executive Program.
Master
Completed
2025
Main Supervisor
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Consumer Perception And Purchase Intention On Halal Products With Blockchain Technology For Traceability And Transparency.
Master
Completed
2025
Main Supervisor
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A Qualitative Study On Factors Influencing Whistle-Blowing Intentions In Malaysian
Halal Food Companies.
Master
Completed
2025
Main Supervisor
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Factors Affecting Consumers' Intention To Purchase Halal Nutraceuticals In Kelantan, Malaysia
.
Master
Completed
2025
Co-supervisor
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Assessing The Output Of Funding For Halal-Related Research Projects In Iium.
Master
Completed
2025
Co-supervisor
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Assessing The Halal Education Topics: Perspective Of Lower Secondary School Islamic Education Teachers In Klang Valley.
Master
Completed
2025
Co-supervisor
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Factors Affecting The Halal Food Implementation In The Nigerian Food Industry: Perspective Of Halal Auditors.
Master
Completed
2025
Co-supervisor
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Female Non-Muslim Purchase Intentions Of Modest Fashion Products In Malaysia.
Master
Completed
2025
Co-supervisor
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A Core Competency Model For Halal Executives In Food Manufacturing Companies.
Master
Completed
2024
Main Supervisor
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Whistleblowing Intentions Among Employees In Halal Food Companies: An Application Of The Ethical Climate Theory.
Master
Completed
2024
Main Supervisor
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A Study On Core Competencies Model For Muslim-Friendly Tour Guide In Tourism Industry.
Master
Completed
2024
Co-supervisor
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Determinant Of Whistleblowing Intention Among Employees In Malaysian Halal Certified Food Manufacturing Companies.
Master
Completed
2023
Main Supervisor
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The Framework Of Islamic Value-Based Productivity In Malaysia.
Master
Completed
2023
Co-supervisor
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Limiting Factors For Efficient Cold Chain Management In Halal Food Industry.
Master
Completed
2023
Co-supervisor
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The Revealing Agarwood-Based Prescription(S) For Anti-Proliferation Activity Documented In Malay Medical Manuscripts.
Master
Completed
2023
Co-supervisor
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Awareness Of Halalan Toyyiban, Halal Assurance System (Has) Practice, Export Readiness And Food Smes' Business Performance In East Coast Regison, Malaysia.
Master
Completed
2022
Main Supervisor
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Identifying The Enablers And Barriers For Implementation Of Halal Meat Supply Chain At Jombang Indonesia.
Master
Completed
2022
Main Supervisor
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Factors Influencing Malaysian Muslim Travellers To Patronize Halal Certified Restaurant And Muslim Friendly Restaurant In South Korea.
Master
Completed
2022
Co-supervisor
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Factors Influencing Muslims' Purchase Intention Of Halal-Certified Over-The-Counter (Otc) Medicines In Bekasi, Indonesia.
Master
Completed
2022
Co-supervisor
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Intention To Use Halal-Certified Bakery Ingredients Among Online Muslim Entrepreneurs: Application Of Extended Theory Of Planned Behaviour (Tpb) Model.
Master
Completed
2021
Main Supervisor
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Muslim Friendly Medical Services: Understanding Of Hijamah Practitioners In Klang Valley On Malaysian Traditional And Complementary Medicine Guidelines
.
Master
Completed
2021
Co-supervisor
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E-Commerce Purchasing Behaviour On Halal Personal Care Products Among Youth Generations In Klang Valley: Quantitative Evidence On Tiktok Platform.
Master
In Progress
Member Supervisory Committee
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Tourist Disconfirmation Of Expectation And Satisfaction With A Halal Tourism Experience In Bali.
Master
In Progress
Main Supervisor
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Development Of Game-Based Learning Module To Promote Halal Consumerism Among Primary School Students.
Master
In Progress
Main Supervisor
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Challenges And Strategies To Ensure Toyyib Practices In A Garment Manufacturing In Bangladesh.
Master
In Progress
Main Supervisor
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Comparative Analysis Of Sugar Consumption Behavior In Higher Education Institutions: A Cross-Cultural Study Between The States And Malaysia..
Master
In Progress
Co-supervisor
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Factors Affecting Purchase Intention Based On Tafsir-Thematic Analysis Approach Among Consumers Towards Muslim-Friendly Food Outlets.
Master
In Progress
Co-supervisor
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The Need For Integration Of Science And Shariah In The Halal Pharmaceutical Research.
Master
In Progress
Co-supervisor
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Halal Ingredient Verification In Malaysia: Challenges, Tool Effectiveness, And The Need For Digital Improvement".
Master
In Progress
Co-supervisor
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The Influence Of Faith-Based Needs On Muslim Traveller Satisfaction In Muslim-Friendly Adventure Tourism: The Mediating Role Of Travel Motivation.
Master
In Progress
Co-supervisor
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Exploring Perceptions Of Healthiness Of High-Protein Healthy Bars (Hphb) Among Adolescents In Temoh, Perak.
Master
In Progress
Co-supervisor
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Assessing The Halal Potential And Nutritional Compositions Of Local Grasshoppers As Sustainable Protein Source In Malaysia.
Master
In Progress
Co-supervisor
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Exploring Urban Muslim Consumers Expectations Of Halal Supply Chain Compliance In Klang Valley.
Master
In Progress
Co-supervisor
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Halal Studies : Education Gap Analysis Of Halal Profession In Malaysia.
Master
In Progress
Co-supervisor
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Research Projects
Completed
| 2025 - 2025 | HALAL HUMAN VACCINE DEVELOPMENT IN MALAYSIA: FROM A SCIENTIFIC AND SHARl'AH INTERDISCIPLINARY OVERVIEW |
| 2025 - 2025 | Asia Business Leader Programme (ABL Project) 2025 |
| 2025 - 2025 | INHART Laboratories Services (Sample analysis and Workshop - Dec-Nov) |
| 2025 - 2025 | Rencana Induk Pengembangan Industri Halal Propinsi Riau (Master Plan of Halal Industry Development of Riau Province, Indonesia) |
| 2024 - 2025 | Healthy Body, Healthy Mind: Promoting Halal Toyyib Lifestyle |
| 2024 - 2024 | Catalyzing Sustainable E-Waste Management: An Exploratory Study of Urban and Rural Malaysian Consumer Behavior |
| 2024 - 2024 | Certified Halal Executive Training (CHEX) August 2024 |
| 2024 - 2024 | INHART Laboratories Service (Sample Analysis and Workshop) - Jan 2024 - Nov. 2024 |
| 2023 - 2023 | Program Pengantarabangsaan Pengetahuan Pensijilan Halal Malaysia: Skop: Kajian Pasaran Permintaan Bakat Halal Di Luar Negara |
| 2023 - 2025 | Development of Educational Hub to Support the Halal Industry in Thailand |
| 2023 - 2024 | Revisiting halal science and halal education body of knowledge in the contemporary time |
| 2021 - 2023 | The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing |
| 2019 - 2023 | Characterization of blood plasma structure in surimi products and adulteration status through scientific and shariah approach. |
| 2019 - 2024 | Determinants of Employee Engagement in a Syari'ah Compliant Workplace |
On-Going
| 2026 - Present | Sustainable Halal Food Security and Finance Through Cooperatives: A Circular model for Agro SMEs |
| 2025 - Present | Halal Tourism, Fiqh Traveler |
| 2025 - Present | Investigating the Role of Data-Driven Marketing Strategies in Enhancing the Competitiveness of Halal SMEs |
| 2025 - Present | EXAMINING THE INNOVATIVE POTENTIAL OF AGARWOOD SPECIES THROUGH PATENT LANDSCAPING AND CRITICAL REVIEW OF ANIMAL MODEL STUDIES |
| 2024 - Present | PROJEK KAJI SELIDIK TAHAP KEPUASAN PELANGGAN KTMB TAHUN 2024 |
| 2024 - Present | Comparative Analysis of Sugar Consumption Behavior in Higher Education Institutions: A Cross-Cultural Study between the United States and Malaysia; Under the main Project "Integrating Islamic Business Models in Ethical and Sustainable Markets,? |
| 2024 - Present | Enhancing Competitiveness of Halal SMEs in Food and Beverages through Halalan Toyyiban Practices in the Supply Chain: A Comparative Analysis between Malaysia and Indonesia |
| 2024 - Present | Enhancing competitiveness of Halal SMEs in Food and Beverages Through Halalan Toyyiban Practies: A Comparative Study Between Malaysia and Indonesia |
| 2023 - Present | Halal studies: Education gap analysis of halal talent in Malaysia |
| 2019 - Present | Geo-tourism Destination (GTD) Framework Based on Sustainable Development Goals and Maqasid Shariah |
| 2019 - Present | Framing Core Competencies Index for Halal Executive in Food Companies |
| 2019 - Present | Towards a conceptual model of whistle-blowing intentions among employees in Halal certified food companies |
| 2019 - Present | Revealing Agarwood-based Prescription(s) Documented in Malay Medical Manuscripts towards cancer treatment |
Publications
Articles
Conference or Workshop Items
Books
| 2023 | Al-Basirah: an insight into halal business and lifestyle. Revon Media Sdn Bhd, ISBN: 9786299744528 |
Book Sections
Monograph
| 2023 | Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. In: Kulliyyah of Languages and Management, IIUM, |