Staff Directory
Academic Qualifications
- Doctor of Philosophy (Business Management) - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
- Master in Communication - Masters Degree, Universiti Sains Malaysia (USM)
- Masters in Customer Service Management - Masters Degree, Universiti Teknologi MARA (UiTM)
- Bachelor Degree in Customer Service Management - Bachelor Degree, Universiti Teknologi MARA (UiTM)
- Diploma in Office Management and Technology - Diploma, Universiti Teknologi MARA (UiTM)
Al Amirul Eimer Bin Ramdzan Ali (Dr.)
Assistant Professor
IIUM Pagoh Campus
KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES
Other's position:
Head, Credited Co-Curricular Centre
dral@iium.edu.my
4084
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - Corporate Communication, Public Relations
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Service Marketing - Branding, Halal Branding and Marketing
Professional Membership
- 2022 : Member of Profesional Body / Association: (Member), Institute of Public Relations Malaysia
Teaching Responsibilities
| ADVANCED DEBATING (NON DEBATERS) | 2020/2021 2019/2020 |
| DATA ANALYSIS AND INTERPRETATION | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| ENTREPRENEURSHIP | 2025/2026 |
| EVENT MANAGEMENT SKILL 1 | 2021/2022 |
| FAMILY MANAGEMENT | 2025/2026 2024/2025 2023/2024 2022/2023 |
| FINAL YEAR PROJECT | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| INTERNATIONAL BUSINESS COMMUNICATION | 2019/2020 |
| INTERNSHIP | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| INTERNSHIP 2 | 2019/2020 |
| INTERPERSONAL COMMUNICATION | 2019/2020 |
| INTRODUCTION TO ECONOMIC | 2019/2020 |
| INTRODUCTION TO ENTREPRENEURSHIP | 2025/2026 2024/2025 2023/2024 |
| LEADERSHIP AND MANAGEMENT | 2022/2023 2021/2022 2020/2021 2019/2020 |
| PERSUASIVE SPEECH | 2022/2023 |
| PRESENTATION & CRITICAL THINKING | 2019/2020 |
| PRODUCT INNOVATION MANAGEMENT | 2025/2026 2024/2025 |
| PROFESSIONAL COMMUNICATION | 2022/2023 2021/2022 2020/2021 |
| PUBLIC RELATIONS | 2023/2024 2022/2023 2021/2022 2020/2021 |
| PUBLIC SPEAKING & CONTEMPORARY ISSUES | 2020/2021 2019/2020 |
| QUANTITATIVE RESEARCH METHODS | 2025/2026 |
| SEJAHTERA LEADERSHIP | 2024/2025 |
| SMALL BUSINESS MANAGEMENT | 2025/2026 |
| SUSTAINABLE DEVELOPMENT: ISSUES, POLICIES AND PRACTICES | 2020/2021 |
| USRAH IN ACTION 1 | 2025/2026 2024/2025 2023/2024 2022/2023 |
| USRAH IN ACTION 2 | 2025/2026 2024/2025 2023/2024 2022/2023 |
Supervision
|
The Impact Of Service Quality On Customer Satisfaction In Life Insurance The Moderating Role Of Trust.
Ph.D
In Progress
Main Supervisor
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Investigating The Moderating Effect On Trust On The Relationship Between Social Media Marketing And Purchase Intentions Among Tiktok Users.
Ph.D
In Progress
Main Supervisor
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The Relationship Between Brand Experience On Brand Love Among Personal Care And Cosmetic Customer.
Ph.D
In Progress
Main Supervisor
|
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Eaw Textbook Evaluation And Students' Needs: Bridging The Gap.
Ph.D
In Progress
Co-supervisor
|
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Social Enterprise Business Model For Urban Multidimensional Poverty Alleviation In Malaysia.
Ph.D
In Progress
Co-supervisor
|
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Using Social Media To Motivate Tourism Students To Improve Esp Reading Comprehension.
Master
Completed
2023
Main Supervisor
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An Investigation Of The Relationship Between Reading Strategies And English Reading Comprehension Performance Among Iium Engineering Students.
Master
Completed
2021
Co-supervisor
|
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Factors Affecting Purchase Behaviour Of Limited-Edition Beverage Merchandise On Malaysia: Insight From An Islamic Marketing Perspective Student.
Master
In Progress
Main Supervisor
|
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The Role Of Social Media Features In Enhancing Speaking Self-Efficacy Among Engineering Students In Esp Context.
Master
In Progress
Main Supervisor
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The Impact Of Social Media Marketing On Customer Loyalty At Ikea.
Master
In Progress
Main Supervisor
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Chatgpt And Paraphrasing: Implications For Writing A Product Description.
Master
In Progress
Co-supervisor
|
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The Impact Of Augmented Reality (Ar) Try-On Features On Customers’ Purchase Intention Of Beauty Products In E-Commerce..
Master
In Progress
Co-supervisor
|
Research Projects
Completed
| 2024 - 2025 | Komunikasi dalam Eko-Pelancongan Orang Asli |
| 2022 - 2023 | Development of Youth Volunteer Tutoring Modules to Assist Islamic School Students in Perlis in Improving Language and Literacy Skills |
| 2022 - 2023 | Development of language skills module for employment to enhance economic efficiency among B40 Single Mothers and women under domestic violence in Perlis. |
| 2022 - 2023 | Critical Review of Articles of Ethics in Education From Islamic Perspectives |
| 2022 - 2023 | Colour Reading Speech Kit (Tubana Kit) as a Tool for Teachers to Apply Therapy to Students with Special Needs |
| 2022 - 2023 | Developing Effective Business Communication Module for SME Entrepreneurs under the MAIPs' Skim Agihan Program Peningkatan Ekonomi Asnaf in Perlis |
| 2022 - 2023 | INVESTIGATING COMMUNICATIVE & CREATIVE APPROACHES, CONTENT, STRATEGIES AND RISKS FOR #SAYANGIMALAYSIA TOURISM CAMPAIGN |
| 2021 - 2023 | Enhancing Asnaf Business Centre Sustainability via Marketing Strategy : A case in Perlis |
| 2020 - 2021 | BILINGUAL VIRTUAL TOOLKIT LET'S TWIST AS A TOOL TO IMPROVED PRONUNCIATION AMONG SECOND LANGUAGE LEARNERS |
On-Going
| 2025 - Present | Projek EDUVERSE: The Power Unleashed |
| 2024 - Present | Development of a Module to Improve English Writing for the Workplace for Administrative Staff at Kolej Universiti Islam Perlis (KUIPs) |
| 2024 - Present | Developing a Halal Investment and Earnings Enhancement Model (HIEM) for Small and Medium Enterprises (SMEs) in Malaysia |
| 2022 - Present | Language, Persuasive Communication and Islamic Values: A Comprehensive Guide for Non-Native User of English |
Awards & Recognition
| 30 May, 2025 | Bronze Award for 7th University in Action Symposium - Section 600 - | University |
| 30 May, 2025 | Gold Award for 7th University in Action Symposium - Section 59 - | University |
| 06 Jan, 2025 | Silver Award for 6th University in Action Symposium - Section 56 - | University |
| 06 Jan, 2025 | Silver Award for 6th University in Action Symposium - Section 59 - | University |
| 11 Jul, 2024 | KSTCL Takrim 2024 - Community Engagement Award - KSTCL | KCDIO |
| 11 Jul, 2024 | KSTCL Takrim 2024 - Integrity Award (Academic) - KSTCL | KCDIO |
| 07 Jun, 2024 | Gold Award 5th University in Action Symposium - Section 56 - | University |
| 07 Jun, 2024 | Silver Award for 5th University in Action Symposium - Section 44 - | University |
| 31 Oct, 2023 | RCE Conference - Head of Guest Experience - RCE Greater Gombak | International |
| 31 Oct, 2023 | RCE Greater Gombak Award - Outstanding Flagship Project - RCE Greater Gombak | International |
| 31 Mar, 2023 | Green Gown 2023 - Member of IIUM Selection and Nomination - | International |
| 14 Dec, 2019 | Best Oral Presenter - Chulalongkorn University | International |
Publications
Articles
Conference or Workshop Items
| 2020 | 10 proven ways to GOT: tips from successful PhD graduates.. In: IPSis Webinar Series, |
| 2019 | Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.. In: Thailand Halal Assembly 2019, |
Books
| 2024 | MODUL BIMBINGAN TUTOR SUKARELAWAN BELIA BAHASA & LITERASI. KSTCL PRESS, ISBN: |
| 2023 | Modul permohonan geran perniagaan usahawan mikro. Kulliyyah of Langauges and Management (KLM), ISBN: |
| 2023 | Wanita bekerjaya wanita inspirasi: modul pembelajaran bahasa dan kemahiran asas dalam persediaan kerjaya. Kulliyah of Languages and Management, ISBN: |
| 2023 | Zidni story: red chilli cake. Kulliyyah of Languages and Management, ISBN: 978-967-2771-13-5 |
| 2023 | Zidni story: thank you Grandma Siti. Kulliyyah of Languages and Management, ISBN: 978-967-2771-14-2 |
| 2021 | The Muara: A Living River Lab in Muar (English Version). Kulliyyah of Languages and Management, ISBN: 978-967-19255-5-3 |
| 2021 | The Muara: A Living River Lab in Muar (Versi Bahasa Melayu). Kulliyyah of Languages and Management, ISBN: 978-967-19255-4-6 |
Book Sections
| 2025 | Cabaran komunikasi strategik dalam era Madani. In: Abad Sinergi Sdn. Bhd., ISBN: 978- 67-5473-61-6, pp. 131-147 |
| 2023 | A journey of discovering our true potential. In: Sejahtera Centre for Sustainability and Humanity, ISBN: 978-967-19408-3-9, pp. 238-264 |
| 2021 | Malaysia's Foreign Economic Policy and Trade Performance. In: Emerald Publishing Limited, ISBN: 9781800438071, pp. |
| 2020 | Foreign language anxiety and willingness to communicate in the foreign language among university students: a preliminary study. In: Kaizentrenovation Sdn Bhd, ISBN: , pp. 23-31 |
| 2020 | The relationship between extracurricular activities on academic performance: a preliminary study. In: Kaizentrenovation Sdn Bhd, ISBN: , pp. 16-22 |